With so much data to look at we’re releasing actionable insights via webinars, podcasts, and conferences throughout the year.
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Higher Ed Live
August 11, 2017 @ 1:00 pm - 2:00 pm
Each year, the E-Expectations report summarizes online behaviors of college-bound high school students. The results help inform and improve e-recruitment strategies. The 2017 surveys were administered to the parents of these students. This episode will be the first public presentation of the findings and recommendations! We will discuss trends and behaviors. You’ll hear how students and parents use digital resources to explore college options. We’ll explore their use of websites, email, texting, paid marketing, social media, mobile, and more. By the end of the broadcast, attendees will understand how to:
- Meet online expectations of college-bound high school students and their parents during a college search;
- Integrate data and analytics to manage their institution’s digital presence across many channels, including the campus website, email, digital advertising, and social media;
- Leverage mobile device usage based on changing digital behaviors – how students browse websites, complete forms, and interact with campuses online