Digital marketing is hard. Digital marketing for higher education is harder. For this year’s e-Expectations report we sought out to uncover some of the key things getting in our way when trying to find, engage, and attract prospective students (and their parents!).
The below infographic is the first in what will be a series of insights and findings we publish from our survey of college-bound students and their parents. Be sure to subscribe for updates as we’ll be publishing new insights and findings throughout the year.