As part of a collaborative research partnership between Ruffalo Noel-Levitz, NRCCUA, CollegeWeeklive and OmniUpdate (market leaders in enrollment strategy, planning, student engagement and web development respectively) the 2017 edition of the annual eExpectations report will be released at the National Conference for Student Recruitment, Marketing, and Retention in Denver on July 27.
The report will uncover key issues facing enrollment and marketing; leveraging insights gathered from an online poll of thousands of students and parents across the MyCollegeOptions college-planning program; the largest college planning program in the country.
Among the insights, focused on key topic areas like social media, virtual reality, digital display advertising and more, will be clear distinctions between not only what online resources students use to connect with colleges but also what resources are used by their parents.
In addition to the top insights to be released in Denver, the eExpectations report will be expanded this year to include additional insights published throughout the year on a new website at eExpectations.com. This new, and free, online resource will empower enrollment professionals to do their own on-demand discovery as well as consume role-specific research.